I'm Lana, and I run Cultivated Confidence.

I work in biotech; personal styling is my passion project.

I got into styling the way a lot of other stylists do: I was trying to solve my own problem. My closet was full, but I never felt like I had anything to wear. I was drawn to impractical pieces that sort-of-sometimes worked, and I bought trendy things that flattered other people's body types, hoping they would flatter mine. My whole shopping strategy was throwing spaghetti at the wall to see what stuck.

Then I started noticing the same thing in my friends and in people online. I kept thinking: it shouldn't be this hard.

I wanted the ability to evaluate what worked for me and my individual look. Once I had that skill, I shopped with direction, and I finally felt confident in the way I present myself. Eventually I wanted to get good enough at it to do it for other people. Knowing your Style Types is the way out of that loop, and that's the work I do here.

Since starting Cultivated Confidence, I've completed more than 4,000 analyses for clients in over 70 countries. I offer color season analysis, Kibbe body typing, Kitchener essence typing, and hair and makeup guides based on facial proportions. I do every analysis myself, without AI.

My goal with each order is the same: to show you what works for you and the reasoning behind it, so you can feel confident in the way you present yourself. My hope is that you can carry that confidence into other parts of your life.